Better terms are not enough by themselves.
Title identity
Each project needs a real shelf position, release page, ownership path, and launch support that is not subordinate to the platform brand.
Operational speed
Packaging, metadata, exports, and release status changes need to be manageable through internal tools instead of manual page-by-page updates.
Human control
Automation can assist localization and publishing, but final visual and narrative presentation still stays human-anchored.
Performance Anchor
Tier 1 narrative projects require human voice talent for lead characters and emotional story beats through approved casting lanes such as ACX or Voices.com. Tier 2 utility assets can use licensed, ethical AI voice tools for scratch or support work.